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Florida / St. Johns

St. Johns County sales and visitor spending

Latest monthMar 2026
Visitor, resident and big ticket spending, last 12 months$7,618,798,441
Change, nominal+6.4%
Change, real+4.1%
PricesSouth Region CPI
Gross sales12 months toLast 12 monthsChange, nominalChange, real
Visitor, resident and big ticket spendingMar 2026$7,618,798,441+6.4%+4.1%
All business types, including business to businessMar 2026$13,059,624,038+4.1%+1.8%

The headline adds the eleven business types in the visitor, resident and big ticket groups below. All business types is every Form 10 kind code, including wholesale, manufacturing and sales between businesses. Change compares the last 12 months with the 12 before.

Visitor spending

Room sales, from the tourist taxVisitor spending 12 months to Jul 2026: $481,898,156 +3.0%

Tourist development tax collections divided by the rate in force each month, so a rate change does not show up as a change in sales. The collections themselves are in the tourist tax section.

Hotels and lodgingVisitor spending 12 months to Mar 2026: $690,982,150 -3.5% nominal, -5.6% real

Taxable sales and tax collected
MeasureLatest month, Mar 2026Last 12 months
Gross sales$62,695,042$690,982,150
Taxable sales$60,084,376$662,399,659
Tax collected$3,604,521$39,494,104
Annual figures, calendar and fiscal year
YearCalendar yearFiscal year ending September
2026$195,693,438 partial, 3 of 12$363,389,988 partial, 6 of 12
2025$710,886,379$704,996,482
2024$717,119,805$710,549,738
2023$707,434,242$696,323,113
2022$673,423,116$670,381,156
2021$582,232,430$537,101,632
2020$361,819,057$366,305,047
2019$459,045,073$448,054,500
2018$426,500,376$426,324,743
2017$390,798,642$374,322,555
2016$367,050,914$367,027,717
2015$352,802,997$345,103,165
2014$312,873,699$305,446,968
2013$283,978,390$278,132,071
2012$270,815,053$268,463,014
2011$244,383,486$241,382,514
2010$234,474,190$230,075,444
2009$228,081,349$234,000,302
2008$271,931,122$278,058,608
2007$284,599,876$285,348,804
2006$273,926,709$273,152,582
2005$269,841,163$262,990,660
2004$225,991,880$191,704,843 partial, 10 of 12
2003$12,932,260 partial, 1 of 12n/a partial, 0 of 12
2002n/a partial, 0 of 12$24,810,043 partial, 2 of 12
2001$188,515,156 partial, 11 of 12$202,180,051
2000$196,105,807$191,197,098
1999$178,796,192$178,637,059
1998$166,376,387$162,371,325
1997$161,135,279$159,960,613
1996$145,302,334$143,178,962
1995$138,840,948$139,651,594
1994$126,736,640$106,847,732 partial, 10 of 12
1993$7,025,735 partial, 1 of 12

Partial years are listed but left off the annual chart.

Form 10 kind code 39. Through 2001 DOR described it as hotel and motel accommodations, rooming houses and camps; from 2002 as hotels, rooming houses, apartments and tourist courts. Real figures are in dollars of Mar 2026.

RestaurantsVisitor spending 12 months to Mar 2026: $1,064,399,426 +8.0% nominal, +5.7% real

Taxable sales and tax collected
MeasureLatest month, Mar 2026Last 12 months
Gross sales$96,056,684$1,064,399,426
Taxable sales$88,361,414$986,155,850
Tax collected$5,295,058$59,068,994
Annual figures, calendar and fiscal year
YearCalendar yearFiscal year ending September
2026$266,170,228 partial, 3 of 12$540,905,992 partial, 6 of 12
2025$1,051,131,111$1,028,376,439
2024$970,216,884$946,495,471
2023$919,568,773$903,781,749
2022$850,925,560$840,145,314
2021$777,347,557$737,106,219
2020$555,970,485$543,964,224
2019$601,092,519$591,169,183
2018$570,884,769$564,942,212
2017$532,048,984$517,778,330
2016$504,355,859$501,372,188
2015$476,357,985$465,745,784
2014$427,401,651$415,716,954
2013$388,733,781$384,868,711
2012$392,997,313$391,234,542
2011$368,402,055$360,358,027
2010$343,754,642$341,057,473
2009$324,754,556$325,176,312
2008$339,998,416$343,810,253
2007$340,653,479$337,716,107
2006$327,214,265$319,474,816
2005$292,385,266$288,554,372
2004$258,311,740$209,298,170 partial, 10 of 12
2003$18,370,963 partial, 1 of 12n/a partial, 0 of 12
2002n/a partial, 0 of 12$34,212,617 partial, 2 of 12
2001$200,687,647 partial, 11 of 12$216,516,457
2000$205,659,831$199,647,072
1999$182,583,591$176,912,911
1998$162,035,712$158,084,684
1997$145,270,612$141,372,365
1996$128,786,812$125,379,638
1995$117,888,439$114,814,520
1994$107,232,791$90,479,004 partial, 10 of 12
1993$7,273,833 partial, 1 of 12

Partial years are listed but left off the annual chart.

Form 10 kind code 8. Restaurants, lunchrooms and catering, the same definition throughout. Real figures are in dollars of Mar 2026.

Bars and tavernsVisitor spending 12 months to Mar 2026: $32,564,953 -6.7% nominal, -8.8% real

Taxable sales and tax collected
MeasureLatest month, Mar 2026Last 12 months
Gross sales$2,864,549$32,564,953
Taxable sales$2,792,833$31,724,054
Tax collected$167,570$1,903,053
Annual figures, calendar and fiscal year
YearCalendar yearFiscal year ending September
2026$7,709,898 partial, 3 of 12$17,213,247 partial, 6 of 12
2025$33,201,304$34,343,467
2024$35,152,917$34,088,510
2023$34,705,134$35,694,628
2022$36,695,701$35,805,413
2021$34,962,477$34,206,692
2020$28,018,918$26,975,959
2019$27,370,453$27,210,740
2018$27,625,497$27,062,410
2017$26,431,425$25,899,969
2016$23,553,099$23,257,966
2015$22,297,750$21,744,147
2014$21,024,007$20,785,130
2013$20,787,808$20,524,325
2012$19,906,771$19,760,920
2011$19,347,007$19,266,835
2010$18,584,280$18,427,008
2009$18,472,474$18,628,025
2008$19,414,131$19,659,073
2007$19,620,872$19,710,892
2006$20,059,351$20,034,309
2005$19,855,628$18,797,730
2004$15,928,838$15,674,208
2003$14,047,105$10,001,244 partial, 9 of 12
2002n/a partial, 0 of 12$3,050,274 partial, 2 of 12
2001$17,432,016 partial, 11 of 12$19,442,145
2000$18,158,357$18,661,938
1999$19,248,108$19,005,228
1998$20,193,804$19,995,048
1997$19,104,261$18,528,252
1996$16,894,741$16,485,482
1995$16,561,708$16,773,382
1994$16,402,296$13,567,795 partial, 10 of 12
1993$1,514,253 partial, 1 of 12

Partial years are listed but left off the annual chart.

Form 10 kind code 9. Through 2001, drinking places serving alcohol on premises; from 2002, taverns, night clubs, bars and liquor stores, so it takes in package liquor sales. Real figures are in dollars of Mar 2026.

AdmissionsVisitor spending 12 months to Mar 2026: $328,290,162 +9.3% nominal, +6.8% real

Taxable sales and tax collected
MeasureLatest month, Mar 2026Last 12 months
Gross sales$51,444,997$328,290,162
Taxable sales$42,436,615$265,522,684
Tax collected$2,545,862$15,901,048
Annual figures, calendar and fiscal year
YearCalendar yearFiscal year ending September
2026$97,067,135 partial, 3 of 12$179,342,839 partial, 6 of 12
2025$326,448,648$314,642,517
2024$290,406,359$291,539,637
2023$274,181,018$267,556,689
2022$270,311,749$260,614,660
2021$219,675,619$205,950,541
2020$151,564,414$149,781,298
2019$169,323,039$171,177,325
2018$166,031,253$157,720,079
2017$141,892,767$139,224,907
2016$131,384,101$132,147,742
2015$129,390,512$125,400,993
2014$117,081,025$117,284,907
2013$114,605,280$111,395,600
2012$103,487,491$104,853,157
2011$103,642,627$101,723,092
2010$97,470,554$93,545,356
2009$89,644,847$94,239,572
2008$104,178,517$107,810,934
2007$109,660,882$104,366,975
2006$92,284,103$90,537,438
2005$88,009,230$86,794,497
2004$85,509,585$72,485,176 partial, 10 of 12
2003$6,885,177 partial, 1 of 12n/a partial, 0 of 12
2002n/a partial, 0 of 12$12,595,162 partial, 2 of 12
2001$71,747,446 partial, 11 of 12$78,718,162
2000$70,179,278$65,301,256
1999$60,445,479$60,058,441
1998$55,317,146$53,789,998
1997$54,267,695$53,475,308
1996$49,311,922$55,012,703
1995$52,530,759$45,803,544
1994$41,304,342$32,917,370 partial, 10 of 12
1993$2,567,876 partial, 1 of 12

Partial years are listed but left off the annual chart.

Form 10 kind code 59. Admissions to pool rooms, rides, theatres, dances and similar. Real figures are in dollars of Mar 2026.

Resident spending

GroceryResident spending 12 months to Mar 2026: $1,676,860,265 +1.2% nominal, -1.1% real

Taxable sales and tax collected
MeasureLatest month, Mar 2026Last 12 months
Gross sales$146,653,266$1,676,860,265
Taxable sales$46,843,162$548,679,915
Tax collected$2,810,590$32,903,470
Annual figures, calendar and fiscal year
YearCalendar yearFiscal year ending September
2026$423,924,833 partial, 3 of 12$844,331,438 partial, 6 of 12
2025$1,656,843,463$1,657,895,089
2024$1,656,860,357$1,640,584,395
2023$1,598,706,710$1,605,954,089
2022$1,580,542,171$1,526,948,419
2021$1,333,166,680$1,254,132,670
2020$1,108,981,544$1,078,289,713
2019$985,162,373$974,845,643
2018$956,722,621$947,597,844
2017$901,044,098$897,022,006
2016$855,424,351$829,699,729
2015$774,495,118$771,252,194
2014$731,851,968$703,157,883
2013$659,343,872$649,106,238
2012$617,373,728$617,597,634
2011$596,776,899$571,743,162
2010$547,789,991$548,310,496
2009$507,874,399$495,251,354
2008$493,342,077$496,189,203
2007$473,139,708$465,486,932
2006$472,406,060$474,126,426
2005$447,230,867$427,950,067
2004$379,220,830$309,277,572 partial, 10 of 12
2003$28,525,478 partial, 1 of 12n/a partial, 0 of 12
2002n/a partial, 0 of 12$45,681,268 partial, 2 of 12
2001$269,995,100 partial, 11 of 12$297,601,678
2000$274,022,790$259,552,074
1999$238,609,998$239,946,986
1998$213,684,514$205,939,589
1997$211,380,448$211,659,399
1996$204,509,906$199,999,387
1995$189,303,039$185,073,866
1994$175,958,017$145,446,629 partial, 10 of 12
1993$13,437,064 partial, 1 of 12

Partial years are listed but left off the annual chart.

Form 10 kind code 1. Through 2001 DOR described it as food and beverage stores; from 2002 as grocery stores. Most grocery food is exempt, so taxable sales run far below gross. Real figures are in dollars of Mar 2026.

General merchandiseResident spending 12 months to Mar 2026: $1,515,808,227 +16.3% nominal, +13.8% real

Taxable sales and tax collected
MeasureLatest month, Mar 2026Last 12 months
Gross sales$137,012,914$1,515,808,227
Taxable sales$57,709,687$661,010,696
Tax collected$3,462,581$39,614,167
Annual figures, calendar and fiscal year
YearCalendar yearFiscal year ending September
2026$383,793,275 partial, 3 of 12$826,939,604 partial, 6 of 12
2025$1,465,083,634$1,390,184,791
2024$1,286,881,946$1,264,765,404
2023$1,242,551,565$1,224,146,937
2022$1,034,799,390$971,089,600
2021$916,203,625$892,311,599
2020$816,780,119$771,928,313
2019$744,434,546$754,198,432
2018$665,255,709$643,122,974
2017$639,426,347$633,945,936
2016$617,267,759$618,939,164
2015$623,113,631$614,365,253
2014$582,886,651$574,814,909
2013$557,308,765$543,567,979
2012$676,796,207$672,745,459
2011$484,546,136$477,242,330
2010$478,986,189$467,506,799
2009$449,172,532$453,659,534
2008$449,823,511$459,124,860
2007$466,126,856$451,328,320
2006$406,704,865$395,128,252
2005$366,554,064$353,453,699
2004$342,895,474$290,983,395 partial, 10 of 12
2003$48,100,749 partial, 1 of 12n/a partial, 0 of 12
2002n/a partial, 0 of 12$10,602,437 partial, 2 of 12
2001$86,222,192 partial, 11 of 12$99,358,958
2000$72,440,324$81,032,473
1999$125,957,434$127,674,569
1998$108,816,029$101,129,069
1997$77,840,650$65,016,900
1996$59,846,397$60,764,051
1995$53,373,004$54,964,916
1994$52,158,378$42,617,864 partial, 10 of 12
1993$6,506,828 partial, 1 of 12

Partial years are listed but left off the annual chart.

Form 10 1994 to 2001: kind codes 13, 20; from 2002: kind code 20. Through 2001 department stores and general miscellaneous merchandise stores were separate codes; from 2002 DOR folds both into general merchandise stores. Real figures are in dollars of Mar 2026.

ClothingResident spending 12 months to Mar 2026: $184,125,546 +3.6% nominal, +1.2% real

Taxable sales and tax collected
MeasureLatest month, Mar 2026Last 12 months
Gross sales$20,829,292$184,125,546
Taxable sales$19,180,634$159,596,597
Tax collected$1,150,838$9,571,073
Annual figures, calendar and fiscal year
YearCalendar yearFiscal year ending September
2026$42,841,820 partial, 3 of 12$94,947,750 partial, 6 of 12
2025$182,577,732$179,645,663
2024$178,115,682$178,973,813
2023$181,734,675$181,219,202
2022$179,172,679$184,112,550
2021$185,225,662$171,006,764
2020$125,183,922$129,782,489
2019$160,517,237$160,205,552
2018$166,250,653$168,340,428
2017$167,868,037$167,468,875
2016$177,001,221$179,096,740
2015$180,201,913$180,842,059
2014$180,472,620$177,310,639
2013$172,659,485$172,500,028
2012$164,149,152$159,994,482
2011$153,823,091$151,617,937
2010$143,899,191$140,647,047
2009$134,978,386$134,993,409
2008$125,393,504$123,462,973
2007$129,760,277$129,837,419
2006$126,682,801$126,953,625
2005$118,698,839$113,112,721
2004$95,523,165$75,577,533 partial, 10 of 12
2003$8,917,952 partial, 1 of 12n/a partial, 0 of 12
2002n/a partial, 0 of 12$12,091,340 partial, 2 of 12
2001$70,931,014 partial, 11 of 12$81,303,074
2000$80,336,326$77,125,306
1999$70,201,400$68,648,434
1998$66,719,342$65,355,572
1997$59,250,469$57,677,137
1996$54,369,462$52,802,486
1995$50,406,834$52,320,132
1994$45,166,376$33,675,294 partial, 10 of 12
1993$3,617,549 partial, 1 of 12

Partial years are listed but left off the annual chart.

Form 10 kind code 10. Apparel and accessory stores, later clothing stores and alterations. Real figures are in dollars of Mar 2026.

FurnitureResident spending 12 months to Mar 2026: $50,342,981 -9.4% nominal, -11.4% real

Taxable sales and tax collected
MeasureLatest month, Mar 2026Last 12 months
Gross sales$4,243,606$50,342,981
Taxable sales$3,567,575$41,922,711
Tax collected$214,055$2,514,479
Annual figures, calendar and fiscal year
YearCalendar yearFiscal year ending September
2026$11,578,872 partial, 3 of 12$25,301,515 partial, 6 of 12
2025$52,158,425$52,712,463
2024$56,119,192$55,088,982
2023$56,349,415$56,977,471
2022$55,940,885$56,723,574
2021$55,759,367$54,241,617
2020$46,343,289$45,614,162
2019$48,363,565$48,534,090
2018$48,215,570$49,069,493
2017$49,313,286$49,139,035
2016$43,673,703$40,408,393
2015$39,077,861$38,563,736
2014$35,603,393$34,895,017
2013$33,475,506$31,785,225
2012$26,516,693$26,969,035
2011$28,850,286$28,197,611
2010$27,400,174$28,302,865
2009$32,098,939$33,343,701
2008$39,988,940$45,644,095
2007$50,696,058$49,653,488
2006$52,369,175$52,434,148
2005$50,417,694$49,976,030
2004$45,159,387$36,511,819 partial, 10 of 12
2003$4,617,889 partial, 1 of 12n/a partial, 0 of 12
2002n/a partial, 0 of 12$4,456,826 partial, 2 of 12
2001$24,289,039 partial, 11 of 12$26,815,052
2000$25,375,068$25,072,302
1999$24,491,106$24,519,762
1998$24,425,437$22,944,578
1997$22,430,532$23,673,991
1996$23,328,411$23,454,377
1995$23,157,446$22,548,944
1994$20,444,926$16,065,288 partial, 10 of 12
1993$1,609,157 partial, 1 of 12

Partial years are listed but left off the annual chart.

Form 10 kind code 29. Home furniture and furnishings, later furniture stores new and used. Real figures are in dollars of Mar 2026.

Big ticket spending

Motor vehiclesBig ticket spending 12 months to Mar 2026: $1,645,687,160 +5.9% nominal, +3.6% real

Taxable sales and tax collected
MeasureLatest month, Mar 2026Last 12 months
Gross sales$122,123,905$1,645,687,160
Taxable sales$75,730,982$1,027,175,378
Tax collected$4,543,859$61,605,008
Annual figures, calendar and fiscal year
YearCalendar yearFiscal year ending September
2026$371,198,531 partial, 3 of 12$790,782,392 partial, 6 of 12
2025$1,660,942,848$1,631,020,000
2024$1,545,611,685$1,497,206,753
2023$1,410,788,950$1,402,946,215
2022$1,336,685,422$1,316,046,463
2021$1,231,682,643$1,190,313,773
2020$976,088,198$936,771,238
2019$913,739,006$905,895,767
2018$899,979,668$915,839,302
2017$902,204,986$867,226,582
2016$814,986,986$801,203,770
2015$763,587,519$748,650,814
2014$684,645,489$661,325,698
2013$624,850,442$613,300,131
2012$574,053,173$557,053,502
2011$494,446,412$479,529,360
2010$409,205,350$381,467,051
2009$331,692,731$324,565,048
2008$404,124,294$435,304,222
2007$446,866,156$443,480,918
2006$413,747,500$402,624,766
2005$398,023,551$402,441,498
2004$368,111,892$302,217,338 partial, 10 of 12
2003$29,949,169 partial, 1 of 12n/a partial, 0 of 12
2002n/a partial, 0 of 12$46,762,590 partial, 2 of 12
2001$235,828,454 partial, 11 of 12$245,533,034
2000$221,341,915$206,781,395
1999$188,067,688$189,214,910
1998$167,187,281$160,095,837
1997$146,972,131$148,444,852
1996$138,562,575$128,925,862
1995$121,133,954$120,514,456
1994$115,426,998$94,988,010 partial, 10 of 12
1993$6,739,951 partial, 1 of 12

Partial years are listed but left off the annual chart.

Form 10 kind code 23. Through 2001 it included tag agencies and tax collectors with automotive dealers; from 2002 it is motor vehicle dealers, trailers and campers. Real figures are in dollars of Mar 2026.

BoatsBig ticket spending 12 months to Mar 2026: $58,423,241 +9.6% nominal, +7.1% real

Taxable sales and tax collected
MeasureLatest month, Mar 2026Last 12 months
Gross sales$6,226,720$58,423,241
Taxable sales$4,292,654$40,269,671
Tax collected$257,487$2,411,951
Annual figures, calendar and fiscal year
YearCalendar yearFiscal year ending September
2026$12,377,648 partial, 3 of 12$22,116,399 partial, 6 of 12
2025$57,237,686$55,852,229
2024$57,524,973$58,569,813
2023$54,169,546$53,212,229
2022$59,736,129$68,368,717
2021$78,039,536$75,903,713
2020$59,657,049$51,305,757
2019$46,985,581$49,481,161
2018$38,574,029$35,328,181
2017$32,419,093$30,774,432
2016$23,228,268$21,042,056
2015$9,675,004$9,373,418
2014$9,056,283$9,049,669
2013$9,677,271$9,665,395
2012$7,687,726$7,843,947
2011$10,204,873$9,955,563
2010$8,829,335$9,281,419
2009$10,899,554$14,437,859
2008$16,938,370$14,067,259
2007$16,555,213$18,219,624
2006$20,858,622$19,657,134
2005$15,914,211$15,441,747
2004$12,956,967$11,391,396 partial, 10 of 12
2003$1,136,149 partial, 1 of 12n/a partial, 0 of 12
2002n/a partial, 0 of 12$2,503,173 partial, 2 of 12
2001$14,119,625 partial, 11 of 12$41,810,874
2000$47,391,616$47,958,489
1999$42,912,785$15,778,323
1998$13,529,290$13,399,986
1997$11,540,534$21,913,258
1996$32,601,278$25,422,551
1995$21,642,008$20,612,988
1994$22,195,652$16,907,410 partial, 10 of 12
1993$374,263 partial, 1 of 12

Partial years are listed but left off the annual chart.

Form 10 kind code 28. Boat dealers, later motorboats, yachts and marine parts. Real figures are in dollars of Mar 2026.

Building materialsBig ticket spending 12 months to Mar 2026: $371,314,330 +14.9% nominal, +12.4% real

Taxable sales and tax collected
MeasureLatest month, Mar 2026Last 12 months
Gross sales$33,343,979$371,314,330
Taxable sales$30,476,542$337,946,871
Tax collected$1,828,592$20,273,360
Annual figures, calendar and fiscal year
YearCalendar yearFiscal year ending September
2026$85,483,798 partial, 3 of 12$191,568,368 partial, 6 of 12
2025$363,503,791$337,902,624
2024$325,762,540$329,070,030
2023$361,019,782$371,670,528
2022$373,972,445$370,093,953
2021$345,347,931$332,955,734
2020$265,953,260$246,590,251
2019$231,490,541$229,468,084
2018$243,923,408$255,147,125
2017$237,541,957$228,163,059
2016$191,993,429$172,160,337
2015$158,585,680$160,552,091
2014$158,926,044$155,018,759
2013$142,463,262$135,246,927
2012$110,064,980$104,052,206
2011$96,838,267$95,004,666
2010$93,070,610$94,134,690
2009$96,893,751$120,496,517
2008$158,099,722$147,408,162
2007$165,253,012$170,975,859
2006$192,871,985$203,759,190
2005$205,207,392$198,182,198
2004$169,337,102$135,283,335 partial, 10 of 12
2003$11,300,004 partial, 1 of 12n/a partial, 0 of 12
2002n/a partial, 0 of 12$15,257,090 partial, 2 of 12
2001$94,290,292 partial, 11 of 12$100,866,874
2000$76,845,240$75,060,898
1999$70,118,494$66,043,290
1998$65,740,664$63,736,236
1997$59,110,196$59,713,829
1996$57,184,372$55,535,322
1995$54,592,352$52,704,597
1994$49,549,974$44,213,206 partial, 10 of 12
1993$5,699,757 partial, 1 of 12

Partial years are listed but left off the annual chart.

Form 10 kind code 38. Lumber and other building materials dealers. Hardware and paint stores (code 18) are in the full table. Real figures are in dollars of Mar 2026.

Every other business type

Form 10 kind codes not in the groups above. Last 12 months where twelve consecutive months are published.

CodeBusiness typeLatest month Gross sales, latest monthGross sales, 12 monthsChange Taxable sales, 12 monthsTax collected, 12 months
2Meat Markets, Poultry from 2002Mar 2026$742,373$9,405,723+15.2%$5,531,877$331,413
5Bakeries, Baking & Selling, SellingMar 2026$926,641$10,064,478-13.8%$9,276,627$556,598
6DelicatessensMar 2026$2,551,483$28,643,830-6.5%$27,519,470$1,643,997
7Candy, Confectionery, Sundries, Concession StandsMar 2026$1,713,891$15,892,273-1.2%$13,275,672$795,531
11Shoe StoreMar 2026$1,865,610$19,012,063+6.8%$17,396,806$1,043,808
12Hat Shops 1994 to 2001 onlyNov 2001$278,355$4,559,684-38.7%$4,365,249$258,175
14Variety Stores 1994 to 2001 onlyNov 2001$2,264,348$25,501,176+3.2%$21,524,070$1,289,674
15Drug Stores 1994 to 2001 onlyNov 1997$3,392,991$27,261,677+13.8%$8,940,685$514,397
16Jewelry, Leather, and Sporting Goods 1994 to 2001 onlyNov 2001$1,484,323$20,878,766-7.7%$14,834,110$865,282
17Fertilizer Stores, Feed, Seed from 2002Mar 2026$2,137,520$29,572,548-2.6%$15,868,775$949,934
18Hardware, Paints, Light Machinery, BicycleMar 2026$5,584,397$66,678,226-9.9%$60,406,717$3,623,657
19Farm Implements and Supplies and Equipment from 2002Mar 2026$48,941,028$555,177,860-2.4%$155,670,956$9,340,257
21Second-Hand Stores, Antique ShopsMar 2026$1,178,310$13,700,122-10.8%$9,979,919$597,552
22Dry Good Stores, Sewing, Needlework and Piece Goods, LinensMar 2026$91,287$516,310+21.5%$383,254$22,608
24Auto Accessories, Tires, Parts, (trailers) AutoMar 2026$15,180,382$271,324,626-5.7%$175,187,278$10,505,177
25Filling and Service Stations, Car WashMar 2026$21,710,772$205,764,966+2.0%$53,818,794$3,222,127
26Garages, Auto Paint and Body ShopsMar 2026$13,423,353$138,259,940+12.2%$116,182,253$6,963,515
27Aircraft DealersMar 2026$146,809$14,665,483-35.1%$4,423,910$265,435
30Household Appliances, Dinnerware, etcMar 2026$1,514,324$21,905,745+10.6%$11,390,292$683,417
31Store and Office EquipmentMar 2026$877,335$9,538,552+2.2%$5,655,159$339,310
32Music Stores, RadiosMar 2026$4,485,310$65,063,143-4.9%$50,896,431$3,053,786
33Building Contractors (roads and realty)Mar 2026$28,401,932$335,013,258+25.7%$22,812,768$1,357,769
34Heating, Air Conditioning, InsulationMar 2026$5,159,083$54,164,821-31.2%$1,525,639$91,538
35Electrical and plumbing, Well Drilling, PipesMar 2026$3,996,974$13,468,061+122.6%$1,291,190$77,216
36Decoration, Painting and Papering, DraperyMar 2026$1,459,901$21,071,411+24.1%$14,049,710$842,550
41Barber and Beauty Shop, Reducing, Hot TubsMar 2026$5,652,246$57,303,658+3.7%$6,593,001$366,086
42Book StoresMar 2026$824,984$9,129,546+11.7%$7,585,436$455,126
43Cigar Stands, Tobacco Shops from 2002Mar 2026$1,554,709$17,406,576+8.6%$17,090,305$1,025,418
44FloristMar 2026$510,396$4,992,862-2.7%$4,116,521$246,991
45Fuel Dealers, LP Gas DealersNov 2011$2,030,982$32,712,074+16.5%$6,629,429$397,766
47Scrap Metal, Junk Yards, Salvaged Material, from 2002Mar 2026$264,154n/an/an/an/a
48Itinerant Vendors, Peddler, Direct SalesMar 2026$3,594,317$38,343,721+22.6%$18,554,693$1,113,282
49Laundry, Linen, Cleaning Services from 2002Mar 2026$852,998$7,179,227+0.4%$791,032$47,462
50Machine Shops, Foundries, Iron Work (Ornamental),Mar 2026$31,260,497$359,038,097n/a$9,522,167$571,330
51Horse, Cattle and Pet Dealers, Equipment & SuppliesMar 2026$1,029,788$2,110,173+10.6%$320,041$19,202
52Photographers, Photo and Art Equipment & SuppliesMar 2026$65,850$10,131,488+3.0%$8,281,716$496,903
54Storage and Warehouse from 2002Mar 2026$812,128$18,970,432+24.7%$15,263,907$540,511
55Gift, Card, Novelty, Hobby, Stationery and Toy Stores, Stationary etcMar 2026$6,741,971$83,012,246-1.6%$42,769,978$2,566,199
57Social, Fraternal, Commercial Clubs & Assoc. (all duties)Mar 2026$284,196$3,680,584+8.9%$1,523,604$75,631
58Industrial MachineryMar 2026$1,730,967$20,512,821-17.1%$2,951,125$177,068
60Holiday Season Vendors, Christmas Trees from 2002Mar 2026$2,064,924$16,855,129+0.3%$11,904,941$714,296
61Rental of Tangible Personal PropertyMar 2026$3,578,451$61,574,146+0.5%$33,623,392$1,996,825
62Fabrication and Sales of Cabinets, Windows,Mar 2026$573,669$7,435,155+15.1%$2,715,017$160,608
63Manufacturing, Processing, MiningMar 2026$46,931,822$471,452,034+7.6%$74,898,017$4,493,021
64Bottlers (beer and soft drinks) from 2002Mar 2026$1,556,125$15,857,739-3.8%$12,197,101$731,826
65Pawn Shops from 2002Mar 2026$676,861$7,934,927+15.0%$5,374,866$320,918
66Communications, Telephone, Telegraph,Mar 2026$2,736,305$34,042,623+12.7%$30,266,678$1,816,001
67Transportation: Railroads, Airlines, Bus and from 2002Mar 2026$7,114,564$56,318,114-9.0%$15,332,947$918,398
68Graphic Arts: Printing, Publishing, Engraving,Mar 2026$1,496,328$14,932,909-2.6%$4,695,900$281,625
69Insurance, Banking, Savings and Loan ResearchMar 2026$246,034$3,534,524+9.3%$644,450$29,076
70Sanitary and Industrial SuppliesMar 2026$2,643,558$8,070,911+8.4%$2,001,326$121,070
71Packaging Materials: Paper, Box Bag Dealers, Containers from 2002Mar 2026$45,216n/an/an/an/a
72Repair of Tangible Personal Property,Mar 2026$10,758,829$95,138,699+5.4%$45,278,276$2,716,697
73Advertising: Outdoor Signs and BillboardsMar 2026$531,172$4,801,292+20.1%$266,294$15,080
74Top Soil, Clay, Sand, Fill DirtMar 2026$1,584,013$112,485,096+7.1%$28,736,238$1,722,717
76Nurseries and Landscaping, Supplies, Tree ExpertsMar 2026$6,794,596$29,411,611-18.3%$4,850,279$290,997
77Vending Machines (tangible property sales-Mar 2026$286,396$3,581,977+28.6%$3,110,888$180,692
78Importing and Exporting from 2002Mar 2026$800,554$13,598,989+14.5%$2,265,818$135,949
79Medical, Dental, Surgical, Optical, Hospital SuppliesMar 2026$10,988,448$117,854,367-0.2%$16,111,053$888,816
80Wholesale DealersMar 2026$63,667,933$572,196,148+7.4%$109,055,664$6,536,769
81Schools and Colleges from 2002Mar 2026$2,625,680$35,507,068-3.7%$3,464,672$192,883
82Lease or Rentals of Office Space and Commercial RetailsMar 2026$13,185,608$375,732,881-32.9%$258,328,145$9,074,932
83Privately Operated Parking Lots, Boat Docking and Storage (Marines) from 2002Mar 2026$2,548,474$27,639,799+0.5%$22,185,752$1,285,047
84Utilities, Electricity or Gas from 2002Mar 2026$33,641,734$454,519,714+8.1%$70,937,547$4,256,253
87Motion Picture Industry from 2002Mar 2026$1,302,655$18,605,150+17.6%$18,509,330$1,090,957
89Exempt Facility from 2002Mar 2026$1,495,866$17,349,686-5.8%$14,384,906$829,958
90Flea MarketNov 2011$72,936$842,348+3.9%$687,105$41,226
92Other Professional Services: from 2002Mar 2026$9,457,517$112,991,415-11.1%$16,263,804$972,684
93Other Personal Services:Mar 2026$4,721,846$52,998,645+6.5%$9,942,287$596,537
94Other Industrial Services:Mar 2026$8,970,267$80,201,810+4.7%$498,202$29,328
99Miscellaneous, Swimming Pool SuppliesMar 2026$528,025$9,193,306+48.1%$4,609,975$255,391
103Other *** 1994 to 2001 onlyNov 2001$22,755,587$290,292,374+11.0%$132,826,358$8,168,358
104Redacted For Confidentiality from 2002Mar 2026$4,387,493$107,782,329-62.8%$65,827,279$3,931,326

Cities and places: BusinessFlare® estimates

BusinessFlare® estimate from public sources: monthly consumer spending for each Census place in St. Johns County that the Economic Census publishes, split out of the county's Form 10 sales with the county tax roll as weight. The figures are Street Economics Pass data on each place's page; the published error is free. Landing error is how far the 2017 anchor carried to 2022 missed the 2022 Census figure.

PlaceLatest monthRetail landing errorAccommodation and food landing errorFlag
Butler Beach CDPMar 2026n/an/a
Fruit Cove CDPMar 202613.7%19.1%
Nocatee CDPMar 20266.3%62.0%wide error
Palm Valley CDPMar 202643.7%6.5%wide error
Sawgrass CDPMar 2026n/an/a
St. Augustine cityMar 20263.5%19.7%
St. Augustine Beach cityMar 20260.8%0.5%
St. Augustine Shores CDPMar 2026n/an/a
St. Augustine South CDPMar 202699.0%n/awide error
Vilano Beach CDPMar 2026n/an/a
Villano Beach CDPMar 2026n/an/a
World Golf Village CDPMar 202617.1%n/a

Fiscal data: distributions from the state

What the Florida Department of Revenue paid the governments in St. Johns County in the 12 months to Sep 2026, from the Department's own ledger: half-cent sales tax, communications services tax, local option taxes and state revenue sharing. Fiscal distributions, not economic indicators: these are the dollars the Florida Department of Revenue paid this government in each month, after the state's own deductions and adjustments, on the Department's payment schedule. They do not measure sales, income or activity in the area.

PayeesHalf-cent sales taxCommunications services taxLocal option taxesState revenue sharing and other state shared revenueAll distributionsChange on the 12 before
County government$30,811,244$3,213,393$10,241,131$14,619,896$58,885,665+0.1%
Municipalities and other payees$2,156,002$1,892,465$741,129$884,667$5,674,263-5.0%
Every payee in the county$32,967,246$5,105,858$51,884,137$15,711,313$105,668,554-0.5%
Every government in St. Johns County, last 12 months

Half-cent: half-cent sales tax. CST: communications services tax. Local option: local option taxes. State shared: state revenue sharing and other state shared revenue. All payees: every payee in the county. Change: the 12 months against the 12 before.

GovernmentHalf-centCSTLocal optionState sharedAllChange
St. Johns County Board of Count county government$30,811,244$3,213,393$10,241,131$14,619,896$58,885,665+0.1%
City of St Augustine Beach municipality$663,473$388,528$229,546$252,388$1,533,935-4.5%
City of St. Augustine municipality$1,492,529$1,503,704$511,583$632,279$4,140,095-5.2%
Town of Hastings municipalityn/an/an/an/an/an/a
Town of Marineland municipalityn/a$232n/an/a$232+396.6%
St Johns County School Board school boardn/an/a$40,901,876$206,750$41,108,626-0.6%

Fiscal data for every Florida government

Tourist tax

Sales are the tax collected divided by the rate in effect. Collections are what the county, city or collector reported.

Latest monthJul 2026
Sales$48,734,614
Change in sales+6.5%
Sales, last 12 months$481,898,156
Collections$2,436,731
Change as reported+6.5%
Collections, last 12 months$24,094,908
Tax rate5%
St. Johns CountyCounty totalJul 2026 sales: $48,734,614

Collections as reported
MeasureJul 2026
Collections$2,436,731
Change as reported+6.5%
Change in sales, rate adjusted+6.5%
Collections, last 12 months$24,094,908
Sales, last 12 months$481,898,156
Tax rate5%

St. Augustine, Ponte Vedra & The Beaches Visitors and Convention Bureau, figures from the St. Johns County Tax Collector; month of sales as reported; Oct 2016 to Jul 2026, 118 months.

Tax rate history

Rate changes are marked on every chart with a dashed line.

Sources on this page

Download the data

St. Johns County workbook Statewide workbook

The county workbook has every business type by month with taxable sales and tax collected, the trailing 12 month and annual views, real sales, and this county's tourist tax rows. The statewide workbook has every county, the kind code crosswalk, CPI, rates, sources and gaps.