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Florida / Collier

Collier County sales and visitor spending

Latest monthMar 2026
Visitor, resident and big ticket spending, last 12 months$15,912,891,008
Change, nominal+3.0%
Change, real+0.7%
PricesSouth Region CPI
Gross sales12 months toLast 12 monthsChange, nominalChange, real
Visitor, resident and big ticket spendingMar 2026$15,912,891,008+3.0%+0.7%
All business types, including business to businessMar 2026$29,277,012,207+12.7%+10.2%

The headline adds the eleven business types in the visitor, resident and big ticket groups below. All business types is every Form 10 kind code, including wholesale, manufacturing and sales between businesses. Change compares the last 12 months with the 12 before.

Visitor spending

Room sales, from the tourist taxVisitor spending 12 months to Jul 2026: $1,092,710,140 +9.4%

Tourist development tax collections divided by the rate in force each month, so a rate change does not show up as a change in sales. The collections themselves are in the tourist tax section.

Hotels and lodgingVisitor spending 12 months to Mar 2026: $1,434,457,437 +0.7% nominal, -1.5% real

Taxable sales and tax collected
MeasureLatest month, Mar 2026Last 12 months
Gross sales$213,424,307$1,434,457,437
Taxable sales$207,533,064$1,390,728,049
Tax collected$12,447,341$82,817,567
Annual figures, calendar and fiscal year
YearCalendar yearFiscal year ending September
2026$562,103,372 partial, 3 of 12$886,690,173 partial, 6 of 12
2025$1,452,341,049$1,445,028,335
2024$1,443,377,731$1,441,074,223
2023$1,245,050,754$1,178,041,345
2022$1,324,920,085$1,373,721,392
2021$1,170,301,593$1,069,080,040
2020$771,659,175$815,531,942
2019$1,001,047,925$973,018,015
2018$875,291,688$841,006,431
2017$812,492,222$814,989,717
2016$803,734,151$804,221,307
2015$788,137,258$781,144,151
2014$746,919,700$726,858,953
2013$647,586,062$623,980,256
2012$591,821,347$586,909,584
2011$552,937,201$534,759,751
2010$512,942,252$510,260,220
2009$487,832,895$498,757,635
2008$585,409,737$590,317,921
2007$585,495,384$573,003,894
2006$543,991,570$536,648,910
2005$528,141,881$531,754,375
2004$467,349,619$394,496,578 partial, 10 of 12
2003$30,410,496 partial, 1 of 12n/a partial, 0 of 12
2002n/a partial, 0 of 12$52,561,920 partial, 2 of 12
2001$430,053,283 partial, 11 of 12$476,319,621
2000$461,699,050$469,285,616
1999$446,908,554$419,798,064
1998$399,879,119$408,789,149
1997$408,933,868$395,086,266
1996$356,225,816$356,692,133
1995$344,729,264$344,422,303
1994$356,592,647$302,410,371 partial, 10 of 12
1993$20,343,842 partial, 1 of 12

Partial years are listed but left off the annual chart.

Form 10 kind code 39. Through 2001 DOR described it as hotel and motel accommodations, rooming houses and camps; from 2002 as hotels, rooming houses, apartments and tourist courts. Real figures are in dollars of Mar 2026.

RestaurantsVisitor spending 12 months to Mar 2026: $1,750,413,276 +2.1% nominal, -0.1% real

Taxable sales and tax collected
MeasureLatest month, Mar 2026Last 12 months
Gross sales$211,410,613$1,750,413,276
Taxable sales$194,787,073$1,600,739,242
Tax collected$11,686,803$96,003,863
Annual figures, calendar and fiscal year
YearCalendar yearFiscal year ending September
2026$578,575,600 partial, 3 of 12$1,015,404,293 partial, 6 of 12
2025$1,757,619,308$1,745,703,473
2024$1,700,390,559$1,695,240,107
2023$1,642,210,808$1,613,300,019
2022$1,554,091,598$1,527,202,683
2021$1,384,550,884$1,297,094,710
2020$997,313,590$1,003,675,256
2019$1,116,585,984$1,097,645,957
2018$1,070,011,219$1,064,618,399
2017$1,017,102,394$1,001,245,295
2016$985,679,142$978,992,222
2015$951,183,516$930,107,529
2014$872,103,854$856,231,112
2013$797,751,185$779,207,378
2012$729,021,844$717,829,749
2011$683,514,419$666,822,279
2010$636,919,684$631,787,687
2009$619,462,197$620,570,165
2008$636,180,960$642,027,678
2007$641,512,794$636,981,543
2006$618,155,597$609,338,714
2005$579,983,307$576,235,079
2004$540,347,753$446,064,499 partial, 10 of 12
2003$43,057,628 partial, 1 of 12n/a partial, 0 of 12
2002n/a partial, 0 of 12$60,995,940 partial, 2 of 12
2001$372,350,752 partial, 11 of 12$391,457,692
2000$382,018,592$390,643,480
1999$348,738,466$360,021,870
1998$359,181,282$353,482,584
1997$340,660,956$333,199,228
1996$312,090,292$306,059,094
1995$292,878,169$285,677,043
1994$264,225,764$212,564,756 partial, 10 of 12
1993$21,957,414 partial, 1 of 12

Partial years are listed but left off the annual chart.

Form 10 kind code 8. Restaurants, lunchrooms and catering, the same definition throughout. Real figures are in dollars of Mar 2026.

Bars and tavernsVisitor spending 12 months to Mar 2026: $77,767,018 -0.7% nominal, -2.8% real

Taxable sales and tax collected
MeasureLatest month, Mar 2026Last 12 months
Gross sales$9,555,042$77,767,018
Taxable sales$8,495,338$70,626,922
Tax collected$509,720$4,230,178
Annual figures, calendar and fiscal year
YearCalendar yearFiscal year ending September
2026$22,695,015 partial, 3 of 12$43,548,729 partial, 6 of 12
2025$81,184,719$81,702,950
2024$77,288,958$74,708,785
2023$70,328,802$68,864,043
2022$76,127,166$80,098,430
2021$76,165,083$71,529,357
2020$53,819,802$52,969,089
2019$58,695,904$57,573,633
2018$52,904,681$51,967,032
2017$51,189,702$50,545,865
2016$50,961,840$51,086,602
2015$49,182,663$48,860,339
2014$47,448,081$46,106,450
2013$42,983,961$42,629,182
2012$45,024,818$45,141,411
2011$43,460,578$41,839,792
2010$37,446,265$38,092,239
2009$37,035,295$36,056,810
2008$36,339,015$37,114,531
2007$43,231,184$45,531,915
2006$47,280,298$46,368,285
2005$44,055,132$44,089,611
2004$42,003,109$34,602,807 partial, 10 of 12
2003$4,175,819 partial, 1 of 12n/a partial, 0 of 12
2002n/a partial, 0 of 12$11,363,256 partial, 2 of 12
2001$103,896,170 partial, 11 of 12$114,420,082
2000$93,404,031$94,172,093
1999$89,738,352$88,445,998
1998$68,616,299$59,301,190
1997$47,015,467$45,197,975
1996$42,281,332$42,118,417
1995$39,941,196$39,084,509
1994$35,984,500$30,302,941 partial, 10 of 12
1993$3,529,114 partial, 1 of 12

Partial years are listed but left off the annual chart.

Form 10 kind code 9. Through 2001, drinking places serving alcohol on premises; from 2002, taverns, night clubs, bars and liquor stores, so it takes in package liquor sales. Real figures are in dollars of Mar 2026.

AdmissionsVisitor spending 12 months to Mar 2026: $986,699,509 +8.5% nominal, +6.1% real

Taxable sales and tax collected
MeasureLatest month, Mar 2026Last 12 months
Gross sales$85,291,488$986,699,509
Taxable sales$60,499,720$761,065,714
Tax collected$3,629,489$45,627,178
Annual figures, calendar and fiscal year
YearCalendar yearFiscal year ending September
2026$238,636,823 partial, 3 of 12$583,655,574 partial, 6 of 12
2025$978,944,683$956,128,866
2024$909,384,043$887,602,021
2023$835,566,904$794,092,634
2022$760,774,505$755,243,030
2021$675,857,206$637,323,430
2020$538,317,015$538,974,470
2019$571,452,342$567,330,184
2018$561,936,951$544,825,373
2017$524,922,425$520,933,515
2016$504,623,012$501,291,970
2015$495,099,523$476,987,381
2014$465,132,637$447,560,129
2013$427,378,067$406,649,665
2012$393,287,022$389,769,302
2011$372,900,524$370,663,571
2010$357,130,675$349,607,689
2009$342,536,077$341,831,767
2008$358,030,391$355,655,073
2007$350,014,205$334,218,561
2006$317,558,393$314,278,438
2005$297,306,833$293,905,294
2004$288,627,641$218,565,200 partial, 10 of 12
2003$21,675,239 partial, 1 of 12n/a partial, 0 of 12
2002n/a partial, 0 of 12$46,821,074 partial, 2 of 12
2001$174,697,865 partial, 11 of 12$184,818,535
2000$170,440,316$161,914,614
1999$133,796,589$115,794,142
1998$108,758,056$103,237,488
1997$105,392,617$104,837,174
1996$93,057,105$89,879,408
1995$81,530,510$77,730,734
1994$65,716,248$55,296,682 partial, 10 of 12
1993$6,940,544 partial, 1 of 12

Partial years are listed but left off the annual chart.

Form 10 kind code 59. Admissions to pool rooms, rides, theatres, dances and similar. Real figures are in dollars of Mar 2026.

Resident spending

GroceryResident spending 12 months to Mar 2026: $2,023,021,536 -0.9% nominal, -3.1% real

Taxable sales and tax collected
MeasureLatest month, Mar 2026Last 12 months
Gross sales$194,478,246$2,023,021,536
Taxable sales$65,209,516$674,576,288
Tax collected$3,912,451$40,440,308
Annual figures, calendar and fiscal year
YearCalendar yearFiscal year ending September
2026$598,978,962 partial, 3 of 12$1,106,700,857 partial, 6 of 12
2025$2,023,286,747$2,036,871,552
2024$2,045,024,540$2,051,743,305
2023$2,012,655,974$2,016,722,614
2022$1,968,068,284$1,892,255,127
2021$1,686,247,591$1,615,026,277
2020$1,537,433,622$1,557,163,970
2019$1,500,114,413$1,464,175,994
2018$1,430,264,495$1,426,173,501
2017$1,363,461,182$1,348,656,396
2016$1,323,820,735$1,299,458,064
2015$1,287,470,418$1,290,109,609
2014$1,268,909,837$1,248,503,768
2013$1,211,769,775$1,205,947,649
2012$1,175,523,251$1,168,960,508
2011$1,099,791,760$1,050,221,283
2010$966,212,050$964,923,819
2009$930,841,235$918,525,045
2008$972,493,063$993,457,204
2007$987,370,130$993,014,753
2006$1,011,426,281$1,008,713,901
2005$987,386,877$970,160,506
2004$887,239,946$707,059,967 partial, 10 of 12
2003$58,754,500 partial, 1 of 12n/a partial, 0 of 12
2002n/a partial, 0 of 12$112,435,860 partial, 2 of 12
2001$676,764,736 partial, 11 of 12$744,061,536
2000$702,787,028$690,053,464
1999$624,513,092$611,167,368
1998$569,427,288$563,371,760
1997$515,274,474$496,478,786
1996$476,644,570$455,813,620
1995$425,541,284$425,095,480
1994$397,266,890$328,989,984 partial, 10 of 12
1993$39,248,496 partial, 1 of 12

Partial years are listed but left off the annual chart.

Form 10 kind code 1. Through 2001 DOR described it as food and beverage stores; from 2002 as grocery stores. Most grocery food is exempt, so taxable sales run far below gross. Real figures are in dollars of Mar 2026.

General merchandiseResident spending 12 months to Mar 2026: $3,652,402,613 +7.2% nominal, +4.8% real

Taxable sales and tax collected
MeasureLatest month, Mar 2026Last 12 months
Gross sales$356,399,493$3,652,402,613
Taxable sales$160,305,592$1,662,517,412
Tax collected$9,615,668$99,420,086
Annual figures, calendar and fiscal year
YearCalendar yearFiscal year ending September
2026$1,005,304,433 partial, 3 of 12$2,049,910,448 partial, 6 of 12
2025$3,603,962,596$3,498,755,510
2024$3,417,674,523$3,382,840,169
2023$3,274,909,030$3,230,407,305
2022$3,043,974,762$2,986,911,361
2021$2,770,551,831$2,663,227,728
2020$2,361,351,327$2,304,859,299
2019$2,337,255,989$2,339,758,110
2018$2,260,541,848$2,249,484,952
2017$2,172,799,862$2,128,436,355
2016$1,984,284,256$1,912,529,278
2015$1,834,880,060$1,822,987,735
2014$1,742,746,211$1,712,484,818
2013$1,645,753,984$1,630,807,148
2012$1,546,639,978$1,503,751,635
2011$1,442,665,577$1,400,219,149
2010$1,321,889,280$1,309,193,882
2009$1,248,843,040$1,236,736,477
2008$1,261,257,054$1,276,545,179
2007$1,299,495,513$1,282,692,364
2006$1,223,937,920$1,217,173,236
2005$1,128,300,467$1,086,509,964
2004$1,045,792,827$875,004,188 partial, 10 of 12
2003$126,413,920 partial, 1 of 12n/a partial, 0 of 12
2002n/a partial, 0 of 12$87,833,085 partial, 2 of 12
2001$470,178,883 partial, 11 of 12$537,996,630
2000$478,905,534$442,348,771
1999$366,153,703$343,864,316
1998$307,589,116$303,339,630
1997$269,207,231$232,904,426
1996$172,929,630$163,073,456
1995$149,560,813$154,405,011
1994$146,381,411$114,600,807 partial, 10 of 12
1993$19,459,811 partial, 1 of 12

Partial years are listed but left off the annual chart.

Form 10 1994 to 2001: kind codes 13, 20; from 2002: kind code 20. Through 2001 department stores and general miscellaneous merchandise stores were separate codes; from 2002 DOR folds both into general merchandise stores. Real figures are in dollars of Mar 2026.

ClothingResident spending 12 months to Mar 2026: $648,053,851 +5.1% nominal, +2.8% real

Taxable sales and tax collected
MeasureLatest month, Mar 2026Last 12 months
Gross sales$88,087,609$648,053,851
Taxable sales$83,543,155$598,594,980
Tax collected$5,012,589$35,915,699
Annual figures, calendar and fiscal year
YearCalendar yearFiscal year ending September
2026$216,075,345 partial, 3 of 12$400,269,287 partial, 6 of 12
2025$634,204,828$622,392,750
2024$620,046,160$618,070,354
2023$604,327,406$582,608,280
2022$570,746,252$590,084,659
2021$524,812,761$464,676,605
2020$330,875,011$347,293,958
2019$439,076,568$433,725,588
2018$428,502,455$418,005,354
2017$396,197,089$401,801,728
2016$403,325,752$394,461,400
2015$400,071,040$405,720,248
2014$401,324,972$395,317,858
2013$371,918,066$358,595,692
2012$341,615,888$340,584,474
2011$328,377,757$317,885,876
2010$290,621,994$282,900,530
2009$268,590,429$267,258,696
2008$293,813,897$306,691,043
2007$321,445,462$322,859,539
2006$316,735,845$309,932,374
2005$297,807,267$290,170,158
2004$265,829,589$228,662,380 partial, 10 of 12
2003$33,626,998 partial, 1 of 12n/a partial, 0 of 12
2002n/a partial, 0 of 12$32,665,104 partial, 2 of 12
2001$207,215,473 partial, 11 of 12$240,089,041
2000$243,077,103$234,574,793
1999$295,191,908$300,732,821
1998$265,781,431$264,217,422
1997$200,498,697$192,339,074
1996$187,986,988$183,864,870
1995$175,890,545$171,148,391
1994$159,200,122$134,549,840 partial, 10 of 12
1993$19,339,090 partial, 1 of 12

Partial years are listed but left off the annual chart.

Form 10 kind code 10. Apparel and accessory stores, later clothing stores and alterations. Real figures are in dollars of Mar 2026.

FurnitureResident spending 12 months to Mar 2026: $698,564,385 -4.2% nominal, -6.4% real

Taxable sales and tax collected
MeasureLatest month, Mar 2026Last 12 months
Gross sales$61,217,822$698,564,385
Taxable sales$46,783,154$528,575,200
Tax collected$2,806,989$31,702,381
Annual figures, calendar and fiscal year
YearCalendar yearFiscal year ending September
2026$179,310,066 partial, 3 of 12$376,299,780 partial, 6 of 12
2025$715,917,248$721,549,980
2024$742,383,575$770,870,048
2023$842,972,970$846,292,471
2022$808,434,582$807,590,674
2021$765,778,093$704,122,187
2020$543,953,881$531,977,637
2019$564,207,870$570,435,194
2018$584,498,252$571,984,305
2017$516,595,108$509,122,434
2016$500,989,311$505,747,720
2015$493,435,487$480,630,396
2014$434,179,193$413,259,237
2013$377,397,094$359,353,080
2012$328,475,735$317,711,272
2011$302,638,946$299,756,260
2010$291,345,228$285,359,441
2009$276,447,263$285,449,218
2008$329,979,305$343,921,927
2007$386,571,341$403,502,935
2006$423,119,762$418,979,638
2005$438,078,077$435,287,657
2004$379,930,188$301,867,499 partial, 10 of 12
2003$34,432,415 partial, 1 of 12n/a partial, 0 of 12
2002n/a partial, 0 of 12$64,069,426 partial, 2 of 12
2001$315,581,336 partial, 11 of 12$352,978,776
2000$330,689,330$310,586,258
1999$276,475,326$262,455,766
1998$228,446,544$227,676,470
1997$225,290,685$208,628,072
1996$172,355,291$166,045,533
1995$156,563,538$152,421,157
1994$138,128,625$111,369,219 partial, 10 of 12
1993$12,700,002 partial, 1 of 12

Partial years are listed but left off the annual chart.

Form 10 kind code 29. Home furniture and furnishings, later furniture stores new and used. Real figures are in dollars of Mar 2026.

Big ticket spending

Motor vehiclesBig ticket spending 12 months to Mar 2026: $3,525,545,865 +2.8% nominal, +0.5% real

Taxable sales and tax collected
MeasureLatest month, Mar 2026Last 12 months
Gross sales$280,197,244$3,525,545,865
Taxable sales$141,030,965$1,876,340,721
Tax collected$8,461,731$112,548,648
Annual figures, calendar and fiscal year
YearCalendar yearFiscal year ending September
2026$887,521,399 partial, 3 of 12$1,859,704,100 partial, 6 of 12
2025$3,586,162,578$3,510,462,092
2024$3,409,833,107$3,361,390,143
2023$3,311,209,373$3,476,528,908
2022$3,252,792,335$3,027,372,754
2021$2,959,300,129$2,816,676,740
2020$2,084,881,750$2,005,286,122
2019$1,961,123,416$1,905,751,754
2018$1,944,290,148$1,948,022,833
2017$1,869,219,060$1,832,688,590
2016$1,817,662,968$1,837,492,353
2015$1,883,614,277$1,861,817,956
2014$1,779,869,246$1,771,266,352
2013$1,648,769,754$1,600,146,791
2012$1,457,096,928$1,416,113,162
2011$1,381,884,180$1,343,223,887
2010$1,224,762,473$1,174,732,512
2009$1,012,748,435$960,440,013
2008$1,123,938,832$1,268,669,865
2007$1,431,301,318$1,421,425,979
2006$1,483,150,465$1,485,823,699
2005$1,501,795,279$1,519,781,915
2004$1,381,211,647$1,110,519,232 partial, 10 of 12
2003$121,198,655 partial, 1 of 12n/a partial, 0 of 12
2002n/a partial, 0 of 12$201,731,504 partial, 2 of 12
2001$934,694,124 partial, 11 of 12$968,367,484
2000$968,990,676$994,293,548
1999$947,849,520$899,451,656
1998$799,847,428$799,123,448
1997$732,853,672$703,831,612
1996$690,735,688$674,909,492
1995$624,519,748$613,421,536
1994$571,663,488$459,348,860 partial, 10 of 12
1993$43,324,796 partial, 1 of 12

Partial years are listed but left off the annual chart.

Form 10 kind code 23. Through 2001 it included tag agencies and tax collectors with automotive dealers; from 2002 it is motor vehicle dealers, trailers and campers. Real figures are in dollars of Mar 2026.

BoatsBig ticket spending 12 months to Mar 2026: $393,466,548 +7.6% nominal, +5.1% real

Taxable sales and tax collected
MeasureLatest month, Mar 2026Last 12 months
Gross sales$56,570,324$393,466,548
Taxable sales$11,471,006$133,843,480
Tax collected$688,260$8,020,861
Annual figures, calendar and fiscal year
YearCalendar yearFiscal year ending September
2026$113,510,195 partial, 3 of 12$227,667,788 partial, 6 of 12
2025$373,837,600$357,135,170
2024$361,796,866$338,616,752
2023$338,779,892$357,659,262
2022$377,647,727$390,173,367
2021$352,225,335$321,020,520
2020$256,565,938$263,791,065
2019$239,389,964$198,474,267
2018$191,600,186$204,396,587
2017$183,944,640$175,804,618
2016$169,716,243$173,625,124
2015$147,986,936$145,128,388
2014$141,412,079$125,184,395
2013$114,398,373$109,762,668
2012$86,868,909$84,942,291
2011$69,943,078$68,065,634
2010$84,161,051$98,415,192
2009$121,940,407$99,143,789
2008$93,746,423$111,725,785
2007$137,232,061$138,990,810
2006$150,732,433$156,692,924
2005$166,881,057$160,538,175
2004$132,583,910$116,931,629 partial, 10 of 12
2003$16,984,898 partial, 1 of 12n/a partial, 0 of 12
2002n/a partial, 0 of 12$19,885,024 partial, 2 of 12
2001$116,107,663 partial, 11 of 12$131,633,873
2000$126,678,405$112,907,856
1999$90,225,037$90,829,930
1998$73,706,702$72,175,342
1997$75,452,458$75,431,166
1996$74,145,116$70,572,818
1995$61,589,816$60,493,986
1994$56,478,563$45,934,615 partial, 10 of 12
1993$5,480,850 partial, 1 of 12

Partial years are listed but left off the annual chart.

Form 10 kind code 28. Boat dealers, later motorboats, yachts and marine parts. Real figures are in dollars of Mar 2026.

Building materialsBig ticket spending 12 months to Mar 2026: $722,498,970 -1.8% nominal, -4.0% real

Taxable sales and tax collected
MeasureLatest month, Mar 2026Last 12 months
Gross sales$56,574,694$722,498,970
Taxable sales$50,235,298$635,371,848
Tax collected$3,014,118$38,116,441
Annual figures, calendar and fiscal year
YearCalendar yearFiscal year ending September
2026$156,998,680 partial, 3 of 12$370,463,253 partial, 6 of 12
2025$731,798,203$710,530,289
2024$780,480,994$806,447,040
2023$911,129,687$932,900,820
2022$860,408,498$807,887,836
2021$696,542,780$666,352,188
2020$564,742,566$553,195,492
2019$564,036,317$567,528,759
2018$584,362,232$581,740,246
2017$517,116,710$510,914,029
2016$517,777,211$511,982,212
2015$506,334,162$493,696,086
2014$460,046,809$448,971,531
2013$384,634,031$370,124,643
2012$326,789,498$307,486,786
2011$288,567,185$285,658,233
2010$267,979,546$256,851,792
2009$256,648,140$268,097,981
2008$341,056,799$365,489,425
2007$468,982,848$534,440,926
2006$721,917,521$790,865,848
2005$870,654,574$828,817,510
2004$679,337,699$536,600,251 partial, 10 of 12
2003$48,700,486 partial, 1 of 12n/a partial, 0 of 12
2002n/a partial, 0 of 12$87,610,068 partial, 2 of 12
2001$524,246,692 partial, 11 of 12$554,764,564
2000$449,935,072$442,424,896
1999$369,939,636$335,665,466
1998$301,983,306$300,684,036
1997$250,743,900$234,671,782
1996$210,905,316$200,527,773
1995$187,356,317$188,308,491
1994$184,084,227$149,136,710 partial, 10 of 12
1993$14,599,320 partial, 1 of 12

Partial years are listed but left off the annual chart.

Form 10 kind code 38. Lumber and other building materials dealers. Hardware and paint stores (code 18) are in the full table. Real figures are in dollars of Mar 2026.

Every other business type

Form 10 kind codes not in the groups above. Last 12 months where twelve consecutive months are published.

CodeBusiness typeLatest month Gross sales, latest monthGross sales, 12 monthsChange Taxable sales, 12 monthsTax collected, 12 months
2Meat Markets, Poultry from 2002Mar 2026$912,259$8,828,750-2.8%$6,611,991$396,719
3Seafood DealersMar 2026$2,194,091$14,758,889+8.8%$6,237,661$374,260
5Bakeries, Baking & Selling, SellingMar 2026$2,391,846$23,148,512+5.9%$17,985,736$1,079,144
6DelicatessensMar 2026$6,740,385$60,764,806-0.2%$49,473,646$2,968,419
7Candy, Confectionery, Sundries, Concession StandsMar 2026$1,975,356$13,362,728+8.3%$12,753,832$765,230
11Shoe StoreMar 2026$3,195,461$25,073,061+0.4%$20,545,601$1,232,736
12Hat Shops 1994 to 2001 onlyNov 2001$859,346$10,449,516-1.8%$9,566,921$565,632
14Variety Stores 1994 to 2001 onlyNov 2001$12,754,843$149,143,582-13.1%$109,316,998$6,540,298
15Drug Stores 1994 to 2001 onlyNov 2001$10,066,129$121,110,496+5.1%$35,440,397$2,109,752
16Jewelry, Leather, and Sporting Goods 1994 to 2001 onlyNov 2001$5,867,018$78,395,716-18.1%$61,212,614$3,602,170
17Fertilizer Stores, Feed, SeedMar 2026$14,500,175$121,077,441+14.9%$20,589,042$1,234,951
18Hardware, Paints, Light Machinery, BicycleMar 2026$11,590,726$133,919,730-2.5%$120,790,798$7,244,888
19Farm Implements and Supplies and Equipment from 2002Mar 2026$13,092,048$143,482,286-9.6%$54,344,485$3,260,669
21Second-Hand Stores, Antique ShopsMar 2026$7,033,423$61,739,888+7.4%$42,297,405$2,530,503
22Dry Good Stores, Sewing, Needlework and Piece Goods, LinensMar 2026$208,867$5,336,964+0.7%$4,376,820$262,466
24Auto Accessories, Tires, Parts, (trailers) AutoMar 2026$14,356,230$363,586,528+9.0%$247,681,939$14,860,244
25Filling and Service Stations, Car WashMar 2026$14,704,691$142,947,747-28.8%$72,695,201$4,354,203
26Garages, Auto Paint and Body ShopsMar 2026$22,960,215$229,465,944-3.3%$193,622,429$11,593,956
27Aircraft DealersMar 2026$4,645,090$49,670,724+5.9%$11,807,932$706,796
30Household Appliances, Dinnerware, etcMar 2026$4,031,094$106,266,777-20.6%$83,655,743$5,019,225
31Store and Office EquipmentMar 2026$2,828,300$25,148,968-5.0%$16,129,462$967,768
32Music Stores, RadiosMar 2026$13,853,117$188,321,028-8.9%$126,293,639$7,575,221
33Building Contractors (roads and realty)Mar 2026$22,309,162$398,798,668-4.5%$88,707,635$5,316,526
34Heating, Air Conditioning, InsulationMar 2026$21,092,936$156,384,154+0.6%$14,327,717$859,428
35Electrical and plumbing, Well Drilling, PipesMar 2026$7,153,618$80,846,059-4.6%$41,308,905$2,472,446
36Decoration, Painting and Papering, DraperyMar 2026$213,829,878$3,285,757,420+452.1%$105,305,470$6,318,328
40Auctioneers and Commission Dealers 1994 to 2001 onlyNov 1997$261,080$3,383,888-36.9%$2,413,631$154,445
41Barber and Beauty Shop, Reducing, Hot TubsMar 2026$13,347,019$107,044,705+0.8%$16,901,202$968,270
42Book StoresMar 2026$1,424,428$11,403,449+55.3%$9,471,098$568,266
43Cigar Stands, Tobacco ShopsMar 2026$1,367,910$13,716,135+11.9%$13,078,167$784,690
44FloristMar 2026$1,398,306$13,470,532-5.9%$11,221,160$673,270
45Fuel Dealers, LP Gas DealersMar 2026$27,421,709$188,064,931-3.6%$34,304,844$1,782,418
46Funeral Directors, Monuments, Supplies, Cemeteries from 2002Mar 2026$303,639n/an/an/an/a
48Itinerant Vendors, Peddler, Direct SalesMar 2026$5,411,803$51,379,955+2.4%$26,660,525$1,598,485
49Laundry, Linen, Cleaning ServicesMar 2026$1,647,954$15,534,055+5.4%$9,828,385$585,587
50Machine Shops, Foundries, Iron Work (Ornamental),Mar 2026$924,877$5,667,129+16.8%$3,387,745$203,265
51Horse, Cattle and Pet Dealers, Equipment & SuppliesMar 2026$1,232,962$9,366,161-62.5%$4,364,457$261,867
52Photographers, Photo and Art Equipment & SuppliesMar 2026$784,517$4,049,666-13.5%$2,772,434$166,346
53Shoe Repair Shops, Shoe Shine Parlors 1994 to 2001 onlyNov 1995$38,756$460,804-9.6%$441,464$27,610
54Storage and WarehouseMar 2026$130,595$10,758,761-28.7%$8,844,312$239,332
55Gift, Card, Novelty, Hobby, Stationery and Toy Stores, Stationary etcMar 2026$4,177,420$45,290,418+8.2%$37,340,236$2,238,986
56Newsstands, Magazines, Subscriptions, Periodicals 1994 to 2001 onlyNov 1995$276,502$2,794,251-11.2%$661,515$39,662
57Social, Fraternal, Commercial Clubs & Assoc. (all duties)Mar 2026$204,463$1,814,573-12.6%$961,479$53,993
58Industrial MachineryMar 2026$6,126,605$68,048,067-6.7%$5,655,224$339,313
60Holiday Season Vendors, Christmas Trees from 2002Mar 2026$1,406,036$12,964,363n/a$10,132,528$607,952
61Rental of Tangible Personal PropertyMar 2026$23,599,766$211,942,339+3.2%$133,542,128$7,888,797
62Fabrication and Sales of Cabinets, Windows,Mar 2026$2,540,852$34,628,853-7.0%$14,742,668$876,646
63Manufacturing, Processing, MiningMar 2026$93,706,402$1,447,244,012-6.3%$203,587,364$12,206,606
64Bottlers (beer and soft drinks) from 2002Mar 2026$203,540n/an/an/an/a
65Pawn ShopsMar 2026$869,148$5,230,631-1.2%$4,752,230$285,134
66Communications, Telephone, Telegraph,Mar 2026$4,736,923$53,260,983+9.1%$40,247,063$2,414,824
67Transportation: Railroads, Airlines, Bus and from 2002Mar 2026$11,568,814$198,214,353-26.1%$32,512,304$1,934,076
68Graphic Arts: Printing, Publishing, Engraving,Mar 2026$4,516,131$48,630,170-13.4%$15,548,363$932,902
69Insurance, Banking, Savings and Loan ResearchMar 2026$2,626,887$16,129,678+9.2%$1,355,191$74,058
70Sanitary and Industrial SuppliesMar 2026$3,914,098$48,503,371-23.7%$12,660,417$759,625
71Packaging Materials: Paper, Box Bag Dealers, ContainersMar 2026$468,031$4,469,160+75.6%$427,838$25,670
72Repair of Tangible Personal Property,Mar 2026$13,035,337$163,836,375-7.7%$56,649,951$3,398,288
73Advertising: Outdoor Signs and BillboardsMar 2026$608,613$9,475,170-1.6%$804,023$44,227
74Top Soil, Clay, Sand, Fill DirtMar 2026$9,915,306$79,272,531-41.0%$25,112,250$1,450,150
76Nurseries and Landscaping, Supplies, Tree ExpertsMar 2026$12,183,786$118,301,762+20.9%$17,191,257$1,031,161
77Vending Machines (tangible property sales-Mar 2026$624,153$4,813,538-16.8%$1,545,556$92,733
78Importing and ExportingMar 2026$5,203,246$34,483,692+26.5%$2,762,354$165,741
79Medical, Dental, Surgical, Optical, Hospital SuppliesMar 2026$30,296,076$196,573,091+1.2%$19,693,754$1,047,714
80Wholesale DealersMar 2026$190,209,021$1,728,431,634+18.7%$387,515,765$23,244,271
81Schools and Colleges from 2002Mar 2026$3,623,908$10,727,577+65.8%$2,248,106$134,406
82Lease or Rentals of Office Space and Commercial RetailsMar 2026$27,518,687$1,231,185,356+5.3%$524,925,224$18,342,944
83Privately Operated Parking Lots, Boat Docking and Storage (Marines)Mar 2026$8,293,409$117,706,795+1.7%$72,398,718$4,041,489
84Utilities, Electricity or GasMar 2026$69,584,089$883,837,026+8.8%$175,186,639$10,511,198
87Motion Picture Industry from 2002Mar 2026$1,155,434$16,382,572+16.2%$15,137,887$885,240
89Exempt Facility from 2002Mar 2026$2,134,382$28,098,013+52.4%$8,016,162$349,732
90Flea MarketNov 2011$34,417$419,890-17.1%$350,232$21,014
92Other Professional Services:Mar 2026$35,110,694$257,391,790+15.7%$28,998,131$1,693,822
93Other Personal Services:Mar 2026$8,719,001$90,203,278+0.7%$22,746,386$1,362,951
94Other Industrial Services:Mar 2026$9,837,439$72,387,152+8.7%$673,182$40,391
98Commercial Fisherman from 2002Mar 2026$105,947n/an/an/an/a
99Miscellaneous, Swimming Pool SuppliesMar 2026$1,606,612$8,625,818-43.7%$3,315,648$195,163
103Other *** 1994 to 2001 onlyNov 2001$7,117,205$96,551,829+64.7%$54,006,079$3,105,501
104Redacted For Confidentiality from 2002Mar 2026$8,526,087$72,627,540-10.7%$21,642,347$1,250,173

Cities and places: BusinessFlare® estimates

BusinessFlare® estimate from public sources: monthly consumer spending for each Census place in Collier County that the Economic Census publishes, split out of the county's Form 10 sales with the county tax roll as weight. The figures are Street Economics Pass data on each place's page; the published error is free. Landing error is how far the 2017 anchor carried to 2022 missed the 2022 Census figure.

PlaceLatest monthRetail landing errorAccommodation and food landing errorFlag
Ave Maria CDPMar 2026n/an/a
Berkshire Lakes CDPMar 2026n/an/a
Golden Gate CDPMar 20266.6%n/a
Immokalee CDPMar 202631.2%n/awide error
Lely CDPMar 2026n/an/a
Lely Resort CDPMar 202688.6%80.6%wide error
Marco Island cityMar 202617.1%6.7%
Naples cityMar 202658.9%20.6%wide error
Naples Manor CDPMar 2026n/an/a
Naples Park CDPMar 202670.0%65.3%wide error
Orangetree CDPMar 202618.7%n/a
Pelican Bay CDPMar 2026n/a15.2%
Pelican Marsh CDPMar 2026n/an/a

Fiscal data: distributions from the state

What the Florida Department of Revenue paid the governments in Collier County in the 12 months to Sep 2026, from the Department's own ledger: half-cent sales tax, communications services tax, local option taxes and state revenue sharing. Fiscal distributions, not economic indicators: these are the dollars the Florida Department of Revenue paid this government in each month, after the state's own deductions and adjustments, on the Department's payment schedule. They do not measure sales, income or activity in the area.

PayeesHalf-cent sales taxCommunications services taxLocal option taxesState revenue sharing and other state shared revenueAll distributionsChange on the 12 before
County government$61,658,074$4,340,107$18,253,666$20,840,310$105,092,156-2.0%
Municipalities and other payees$5,609,602$3,943,984$2,011,091$1,757,295$13,321,972-5.5%
Every payee in the county$67,267,676$8,284,091$20,264,756$22,597,605$118,414,128-2.4%
Every government in Collier County, last 12 months

Half-cent: half-cent sales tax. CST: communications services tax. Local option: local option taxes. State shared: state revenue sharing and other state shared revenue. All payees: every payee in the county. Change: the 12 months against the 12 before.

GovernmentHalf-centCSTLocal optionState sharedAllChange
Collier County BOCC county government$61,658,074$4,340,107$18,253,666$20,840,310$105,092,156-2.0%
City of Everglades City municipality$59,271$20,903$34,928$23,832$138,934+0.4%
City of Marco Island municipality$2,533,881$343,056$1,145,255$760,152$4,782,344-3.7%
City of Naples municipality$3,016,450$3,580,025$830,908$973,310$8,400,694-6.6%

Fiscal data for every Florida government

Tourist tax

Sales are the tax collected divided by the rate in effect. Collections are what the county, city or collector reported.

Latest monthJul 2026
Sales$64,178,340
Change in sales+12.6%
Sales, last 12 months$1,092,710,140
Collections$3,208,917
Change as reported+12.6%
Collections, last 12 months$54,635,507
Tax rate5%
Collier CountyCounty totalJul 2026 sales: $64,178,340

Collections as reported
MeasureJul 2026
Collections$3,208,917
Change as reported+12.6%
Change in sales, rate adjusted+12.6%
Collections, last 12 months$54,635,507
Sales, last 12 months$1,092,710,140
Tax rate5%

Florida Gulf Coast University, Regional Economic Research Institute; month of sales derived from month of collection; Jan 1999 to Jul 2026, 331 months.

Tax rate history

Rate changes are marked on every chart with a dashed line.

Sources on this page

Download the data

Collier County workbook Statewide workbook

The county workbook has every business type by month with taxable sales and tax collected, the trailing 12 month and annual views, real sales, and this county's tourist tax rows. The statewide workbook has every county, the kind code crosswalk, CPI, rates, sources and gaps.